news // 2010.03.03 08:38:23 [hh]

Online-Bildbearbeitung: Google übernimmt "Picnik"

Der Suchmaschinenriese hat sich nun auch Bitnik, Inc, die 20 Mitarbeiter umfassende und 2005 gegründete Firma hinter dem Online-Bildbearbeitungsservice "Picnik" (wir berichteten bereits ausführlich über dieses interessante "Flickr"-Tool), in sein Portfolio einverleibt. "Picnik" erlaubt die Bearbeitung von Bildern im Browser mit Tools wie Auto-, Belichtungs- und Farbkorrekturen, sowie zur Beseitigung roter Augen, ohne zusätzliche Software. Für die Gründer steht Wachstum im Vordergrund, für die User seien keine entscheidenden Änderungen zu erwarten, so Googles zuständiger Chef-Produktmanager Brian Axe. Screen2.0 bringt die Hintergründe des Deals, der Googles "Picasa" nun um eine Online-Bearbeitung erweitert.

Statement von Bitnik

Hier die offizielle Stellungnahme der Gründer in ihrem Blog: "When Bitnik, Inc was created, our founders envisioned making great software for real people and giving users the power to edit digital photos in their browser, without having to purchase or download complicated software. While our first office in 2005 only had two desks, today we’ve grown to 20 employees and have become the world’s most fun online photo editor, with millions of visitors every month. As we’ve grown together over the years, we’ve worked hard to build a company of great people creating great software. We think our emphasis on strong partnerships, a fun culture and you, our users, is what has made Picnik so awesome.

And all this leads us to today’s exciting news: we’ve just been acquired by Google! What does this mean for Picnik? It means we can think BIG. Google processes petabytes of data every day, and with their worldwide infrastructure and world-class team, it is truly the best home we could have found. Under the Google roof we’ll reach more people than ever before, impacting more lives and making more photos more awesome.

What does this mean for you Picnikers? Nothing is changing right away, but Picnik now has more potential than ever before. The team that built Picnik from the grass up will continue making advanced and powerful photo-editing easier, more intuitive and more fun, so stay tuned to hear about all the cool new stuff we’re working on. We want to thank you all for being great users, pushing us to grow and do big things. So thank you all for your continued support, and Happy Picniking!"

Bitnik-Chef und -Gründer Jonathan Sposato hatte früher bereits das von ihm gegründete Unternehmen Phatbits an Google verkauft.

Statement von Google

Googles Product Management Director Brian Axe in Googles Unternehmens-Blog: "More than ever before, people are sharing and storing their photos online. But until recently, you had to edit your photos using client software on your computer. Today, we're excited to announce that Google has acquired Picnik, one of the first sites to bring photo editing to the cloud. Using Picnik, you can crop, do touch-ups and add cool effects to your photos, all without leaving your web browser.

We're not announcing any significant changes to Picnik today, though we'll be working hard on integration and new features. As well, we'd like to continue supporting all existing Picnik partners so that users will continue to be able to add their photos from other photo sharing sites, make edits in the cloud and then save and share to all relevant networks.

We're very impressed with the Picnik team and the product they've created, and we're excited to welcome them to Google. We're looking forward to collaborating closely with them to improve the online photo editing experience on the web. In the meantime, we encourage you to head to Picnik, import some of your photos from Picasa Web Albums, Flickr or Facebook and try your hand at photo editing in the cloud!"

Über die finanziellen Details schweigen sich derzeit beide Unternehmen aus.